Post-Pride Strategies: Navigating The Role Of Companies After Pride Month

June is a vibrant month filled with colorful parades, rainbow flags, and a multitude of celebrations as the LGBTQ+ community and its allies acknowledge Pride Month. During this time, many companies prominently showcase their support for LGBTQ+ rights through various initiatives, such as product launches, social media campaigns, and charitable contributions. However, as the calendar turns to July, the visibility of such efforts often fades, raising questions about the authenticity and sustainability of corporate support. This article explores the responsibilities and strategies of companies after Pride Month, emphasizing the importance of maintaining inclusivity and support year-round.

Many businesses face scrutiny for what is often perceived as "rainbow-washing"—the act of using LGBTQ+ symbols for marketing purposes without making substantial, ongoing commitments to the community. As awareness and demand for genuine corporate accountability grow, there is a compelling need for organizations to transition from temporary gestures to long-term, meaningful actions. This shift not only reflects a company's dedication to diversity and inclusion but also aligns with evolving consumer expectations, as more individuals prioritize social responsibility in their purchasing decisions.

Companies have a unique opportunity to solidify their support for the LGBTQ+ community beyond Pride Month by implementing comprehensive policies, fostering inclusive workplace environments, and engaging in advocacy efforts. Through consistent actions and genuine partnerships, businesses can contribute to societal progress while building trust and loyalty among consumers and employees alike. This article delves into various strategies and best practices for companies to uphold their commitments to LGBTQ+ rights and inclusivity throughout the year.

Table of Contents

• Historical Overview: Pride Month and Corporate Support
• Why Do Companies Need to Act Year-Round?
• Identifying Genuine Support vs. Rainbow-Washing
• Developing Inclusive Policies
• How Can Companies Engage in Advocacy Post-Pride?
• Fostering an Inclusive Workplace Culture
• Partnering with LGBTQ+ Organizations
• Sustainable Marketing Strategies for Year-Round Support
• What Role Does Corporate Social Responsibility Play?
• Measuring Impact and Progress
• Learning from Companies After Pride Month
• Challenges and Opportunities in Sustaining Support
• How Can Consumers Hold Companies Accountable?
• Future Trends in Corporate Support for LGBTQ+ Rights
• Conclusion

Historical Overview: Pride Month and Corporate Support

Pride Month, celebrated every June, commemorates the Stonewall Riots of 1969—a pivotal moment in the fight for LGBTQ+ rights. Over the years, Pride Month has evolved into a global celebration of diversity, acceptance, and love. It's a time when businesses are increasingly stepping forward to demonstrate their support for the LGBTQ+ community, recognizing both the moral and economic imperatives of doing so.

Corporate involvement in Pride Month has grown significantly since its early days. Initially, support was limited to a few pioneering companies willing to take a stand for equality. Today, it's common to see a wide range of organizations—from small businesses to multinational corporations—engage in Pride-related activities. These activities often include sponsorship of Pride events, launching Pride-themed products, and making donations to LGBTQ+ charities.

Despite this increasing visibility during Pride Month, there is growing criticism of companies that appear to use the occasion for marketing purposes alone, without genuine commitment to the cause. This phenomenon, often termed as "rainbow-washing," has led to calls for more authentic and sustained support from businesses. To address these concerns, companies must transition from short-term displays of solidarity to long-term strategies that genuinely promote inclusion and equality.

Why Do Companies Need to Act Year-Round?

While Pride Month provides an excellent opportunity for companies to express their support for the LGBTQ+ community, true allyship requires ongoing effort. Acting year-round demonstrates a company's commitment to inclusivity and helps build trust with both consumers and employees. Here's why consistent support matters:

• Authenticity: Consumers are becoming increasingly discerning about the brands they support. They seek authenticity and are quick to call out companies that only engage in performative allyship during Pride Month.
• Employee Morale: Creating an inclusive workplace where all employees feel valued and supported is crucial for morale and productivity. Year-round inclusivity initiatives can lead to higher employee satisfaction and retention.
• Social Responsibility: Businesses have a responsibility to contribute positively to society. Supporting LGBTQ+ rights consistently reflects a company's dedication to social justice and equality.
• Financial Benefits: Inclusive companies often perform better financially, attracting a broader customer base and top talent.

Ultimately, acting year-round is not just the right thing to do; it's also a strategic business decision that aligns with the values of today's consumers and workforce.

Identifying Genuine Support vs. Rainbow-Washing

Distinguishing between genuine support and rainbow-washing can be challenging, but there are key indicators to consider when evaluating a company's commitment to LGBTQ+ rights:

• Long-Term Commitment: Genuine supporters engage in consistent advocacy and allyship, not just during Pride Month. This includes year-round support for LGBTQ+ causes and organizations.
• Comprehensive Policies: Companies that genuinely support LGBTQ+ rights have inclusive policies in place, such as non-discrimination clauses and comprehensive benefits for same-sex couples.
• Representation: Authentic allies prioritize diversity and representation within their workforce, ensuring LGBTQ+ individuals have a voice in decision-making processes.
• Transparency: Companies should be transparent about their initiatives and progress, providing regular updates on their efforts to support LGBTQ+ rights.

By examining these factors, consumers and stakeholders can better assess the authenticity of a company's support for the LGBTQ+ community.

Developing Inclusive Policies

Creating inclusive policies is a crucial step for companies seeking to support the LGBTQ+ community beyond Pride Month. These policies not only promote equality within the workplace but also signal a company's commitment to diversity and inclusion. Here are some key areas to consider when developing inclusive policies:

Non-Discrimination Policies

Non-discrimination policies are essential for fostering an inclusive workplace. Companies should ensure that their policies explicitly prohibit discrimination based on sexual orientation, gender identity, and gender expression. This includes implementing clear procedures for reporting and addressing instances of discrimination or harassment.

Comprehensive Benefits

Offering comprehensive benefits that cater to the needs of LGBTQ+ employees is another way to demonstrate support. This can include:

• Health insurance coverage for same-sex partners
• Parental leave policies that support all types of families
• Gender-neutral restroom facilities

By providing these benefits, companies can create an environment where all employees feel supported and valued.

Employee Resource Groups (ERGs)

Establishing Employee Resource Groups (ERGs) specifically for LGBTQ+ employees can foster a sense of community and belonging. ERGs provide a platform for employees to connect, share experiences, and advocate for positive change within the organization. Companies should support these groups by providing resources, funding, and opportunities for leadership development.

Inclusive policies are a fundamental component of a company's commitment to LGBTQ+ rights. By implementing these policies, businesses can create a more equitable workplace and demonstrate their dedication to diversity and inclusion.

How Can Companies Engage in Advocacy Post-Pride?

Engaging in advocacy is an important way for companies to support the LGBTQ+ community beyond Pride Month. By taking a stand on important issues and using their influence to drive positive change, companies can demonstrate their commitment to equality and inclusion. Here are some ways businesses can engage in advocacy post-Pride:

Lobbying for LGBTQ+ Rights

Companies can leverage their influence to advocate for LGBTQ+ rights at the legislative level. This may involve lobbying for policies that promote equality and protect against discrimination. By supporting legislative efforts, businesses can play a significant role in advancing LGBTQ+ rights on a broader scale.

Supporting LGBTQ+ Organizations

Partnering with and supporting LGBTQ+ organizations is another way to engage in advocacy. This can include:

• Providing financial contributions to support their work
• Collaborating on initiatives that promote awareness and education
• Volunteering time and resources to support their efforts

These partnerships not only benefit the organizations but also allow companies to demonstrate their commitment to the LGBTQ+ community.

Public Statements and Campaigns

Companies can use their platforms to raise awareness and advocate for LGBTQ+ rights through public statements and campaigns. This may include:

• Issuing statements in support of LGBTQ+ rights
• Launching campaigns that highlight important issues and advocate for change
• Using social media to amplify the voices of LGBTQ+ individuals and organizations

By engaging in advocacy, companies can contribute to meaningful change and demonstrate their commitment to the LGBTQ+ community beyond Pride Month.

Fostering an Inclusive Workplace Culture

Creating an inclusive workplace culture is essential for companies that want to support the LGBTQ+ community year-round. An inclusive culture not only benefits employees but also contributes to a more positive and productive work environment. Here are some strategies for fostering an inclusive workplace culture:

Leadership Commitment

Leadership commitment is crucial for creating an inclusive culture. Executives and managers should actively communicate their support for LGBTQ+ rights and demonstrate their commitment through their actions. This may involve participating in LGBTQ+ events, advocating for inclusive policies, and encouraging open dialogue about diversity and inclusion.

Training and Education

Providing training and education on LGBTQ+ issues is an important way to promote understanding and empathy within the workplace. This can include:

• Diversity and inclusion training for all employees
• Workshops on topics such as unconscious bias and allyship
• Educational resources that promote awareness and understanding

By offering these resources, companies can create a more informed and supportive workforce.

Inclusive Communication

Establishing inclusive communication practices is another way to foster an inclusive culture. This may involve using gender-inclusive language, creating channels for open dialogue, and encouraging employees to share their experiences and perspectives. By promoting inclusive communication, companies can create a culture where all employees feel heard and valued.

By implementing these strategies, companies can foster an inclusive workplace culture that supports the LGBTQ+ community and promotes diversity and inclusion year-round.

Partnering with LGBTQ+ Organizations

Partnering with LGBTQ+ organizations is an effective way for companies to demonstrate their commitment to the community beyond Pride Month. These partnerships can provide valuable opportunities for collaboration, advocacy, and support. Here are some ways companies can partner with LGBTQ+ organizations:

Collaborative Initiatives

Companies can collaborate with LGBTQ+ organizations on initiatives that promote awareness, education, and advocacy. This may involve:

• Co-hosting events and workshops
• Developing joint campaigns and projects
• Providing resources and expertise to support their efforts

These collaborations can benefit both parties and contribute to positive change.

Financial Support

Providing financial support to LGBTQ+ organizations is another way to demonstrate commitment. Companies can make donations, sponsor events, or offer grants to support the work of these organizations. Financial contributions not only help sustain their efforts but also signal a company's dedication to the cause.

Employee Involvement

Encouraging employee involvement in LGBTQ+ organizations can also strengthen partnerships. This may involve:

• Offering volunteer opportunities
• Supporting employee participation in events and initiatives
• Recognizing employees who contribute to LGBTQ+ causes

By involving employees in these partnerships, companies can create a more engaged and supportive workforce.

By partnering with LGBTQ+ organizations, companies can demonstrate their commitment to the community and contribute to meaningful change beyond Pride Month.

Sustainable Marketing Strategies for Year-Round Support

Developing sustainable marketing strategies is essential for companies that want to support the LGBTQ+ community beyond Pride Month. These strategies should be rooted in authenticity and demonstrate a company's commitment to inclusivity and diversity year-round. Here are some key considerations for creating sustainable marketing strategies:

Authentic Storytelling

Authentic storytelling is a powerful way to connect with audiences and demonstrate support for the LGBTQ+ community. Companies should focus on sharing genuine stories that highlight the experiences and contributions of LGBTQ+ individuals. This may involve:

• Featuring LGBTQ+ employees, customers, and partners in marketing materials
• Sharing stories that celebrate diversity and inclusion
• Collaborating with LGBTQ+ creators and influencers

By prioritizing authentic storytelling, companies can build trust and strengthen their connections with the community.

Inclusive Representation

Ensuring inclusive representation in marketing materials is another important aspect of sustainable marketing strategies. Companies should strive to reflect the diversity of the LGBTQ+ community in their advertisements, campaigns, and content. This includes:

• Featuring diverse LGBTQ+ individuals in marketing materials
• Using inclusive language and imagery
• Highlighting LGBTQ+ voices and perspectives

By prioritizing inclusive representation, companies can create marketing materials that resonate with a broad audience and demonstrate their commitment to diversity and inclusion.

Year-Round Engagement

Engaging with the LGBTQ+ community year-round is essential for sustainable marketing strategies. Companies should focus on building long-term relationships and demonstrating consistent support. This may involve:

• Participating in LGBTQ+ events and initiatives throughout the year
• Engaging with LGBTQ+ audiences on social media
• Supporting LGBTQ+ causes and organizations year-round

By maintaining year-round engagement, companies can demonstrate their commitment to the LGBTQ+ community and build lasting relationships.

By implementing these sustainable marketing strategies, companies can demonstrate their support for the LGBTQ+ community beyond Pride Month and build trust with their audiences.

What Role Does Corporate Social Responsibility Play?

Corporate Social Responsibility (CSR) plays a crucial role in supporting the LGBTQ+ community beyond Pride Month. CSR involves a company's commitment to ethical and sustainable business practices, including its impact on society and the environment. Here's how CSR can contribute to supporting the LGBTQ+ community:

Aligning Values

CSR provides an opportunity for companies to align their values with their actions. By incorporating support for LGBTQ+ rights into their CSR initiatives, companies can demonstrate their commitment to equality and social justice. This may involve:

• Including LGBTQ+ rights in their CSR policies and goals
• Supporting LGBTQ+ organizations and causes through CSR initiatives
• Engaging in advocacy efforts to promote LGBTQ+ rights

By aligning values with actions, companies can demonstrate their dedication to diversity and inclusion.

Community Engagement

CSR also provides opportunities for community engagement. Companies can support the LGBTQ+ community by collaborating with local organizations, participating in community events, and offering resources and support. This may involve:

• Partnering with LGBTQ+ organizations on community initiatives
• Supporting local LGBTQ+ events and activities
• Offering resources and support to LGBTQ+ individuals and communities

By engaging with the community, companies can build positive relationships and contribute to meaningful change.

Transparency and Accountability

Transparency and accountability are important aspects of CSR. Companies should be transparent about their efforts to support the LGBTQ+ community and hold themselves accountable for their actions. This may involve:

• Providing regular updates on their progress and initiatives
• Establishing metrics to measure the impact of their efforts
• Engaging in open dialogue with stakeholders and the community

By prioritizing transparency and accountability, companies can build trust and demonstrate their commitment to ethical and sustainable business practices.

Corporate Social Responsibility plays a vital role in supporting the LGBTQ+ community beyond Pride Month. By incorporating LGBTQ+ rights into their CSR initiatives, companies can demonstrate their commitment to diversity and inclusion and contribute to positive change.

Measuring Impact and Progress

Measuring impact and progress is essential for companies that want to support the LGBTQ+ community beyond Pride Month. By establishing metrics and tracking their efforts, businesses can evaluate the effectiveness of their initiatives and identify areas for improvement. Here are some key considerations for measuring impact and progress:

Setting Clear Goals

Setting clear goals is the first step in measuring impact and progress. Companies should establish specific, measurable, achievable, relevant, and time-bound (SMART) goals for their LGBTQ+ initiatives. This may involve:

• Defining objectives for diversity and inclusion efforts
• Establishing targets for representation and engagement
• Identifying key performance indicators (KPIs) to measure success

By setting clear goals, companies can create a roadmap for their efforts and track their progress over time.

Collecting Data

Collecting data is an important aspect of measuring impact and progress. Companies should gather data on their initiatives and evaluate their effectiveness. This may involve:

• Conducting surveys and assessments to gather feedback from employees and stakeholders
• Analyzing data on representation, engagement, and outcomes
• Tracking progress toward goals and targets

By collecting data, companies can gain valuable insights into their efforts and identify areas for improvement.

Reporting and Transparency

Reporting and transparency are important aspects of measuring impact and progress. Companies should communicate their progress and initiatives to stakeholders and the community. This may involve:

• Providing regular updates on their efforts and outcomes
• Engaging in open dialogue with stakeholders and the community
• Sharing success stories and lessons learned

By prioritizing reporting and transparency, companies can build trust and demonstrate their commitment to ethical and sustainable business practices.

Measuring impact and progress is essential for companies that want to support the LGBTQ+ community beyond Pride Month. By setting clear goals, collecting data, and prioritizing reporting and transparency, businesses can evaluate the effectiveness of their initiatives and contribute to positive change.

Learning from Companies After Pride Month

Learning from companies that have successfully supported the LGBTQ+ community beyond Pride Month can provide valuable insights and inspiration for other businesses. By examining best practices and strategies, companies can identify opportunities for growth and improvement. Here are some key lessons from companies that have demonstrated genuine support for the LGBTQ+ community:

Commitment to Inclusivity

Successful companies prioritize inclusivity as a core value and integrate it into all aspects of their operations. This includes:

• Implementing comprehensive diversity and inclusion policies
• Fostering an inclusive workplace culture
• Prioritizing representation and diversity in leadership positions

By committing to inclusivity, companies can create a supportive environment for all employees and stakeholders.

Authentic Engagement

Authentic engagement is another key lesson from successful companies. Businesses that genuinely support the LGBTQ+ community engage in meaningful relationships and initiatives. This may involve:

• Collaborating with LGBTQ+ organizations and partners
• Supporting LGBTQ+ causes and events year-round
• Engaging with LGBTQ+ audiences on social media and other platforms

By engaging authentically, companies can build trust and strengthen their connections with the community.

Transparency and Accountability

Transparency and accountability are important aspects of successful corporate support for the LGBTQ+ community. Companies that demonstrate genuine commitment are transparent about their efforts and hold themselves accountable for their actions. This may involve:

• Providing regular updates on their progress and initiatives
• Engaging in open dialogue with stakeholders and the community
• Establishing metrics to measure the impact of their efforts

By prioritizing transparency and accountability, companies can build trust and demonstrate their commitment to ethical and sustainable business practices.

Learning from companies that have successfully supported the LGBTQ+ community beyond Pride Month can provide valuable insights and inspiration for other businesses. By prioritizing inclusivity, authentic engagement, and transparency, companies can demonstrate their commitment to diversity and inclusion and contribute to positive change.

Challenges and Opportunities in Sustaining Support

Supporting the LGBTQ+ community beyond Pride Month presents both challenges and opportunities for companies. By understanding these dynamics, businesses can navigate potential obstacles and leverage opportunities for growth and positive impact. Here are some key challenges and opportunities in sustaining support:

Challenges

• Maintaining Momentum: One of the primary challenges is maintaining momentum and engagement beyond Pride Month. Companies may face difficulties in sustaining interest and commitment from stakeholders and employees.
• Authenticity and Trust: Building and maintaining trust with the LGBTQ+ community requires authentic and consistent efforts. Companies that engage in performative allyship may struggle to build credibility and trust.
• Resource Allocation: Supporting LGBTQ+ initiatives requires resources and investment. Companies may face challenges in allocating sufficient resources to sustain their efforts year-round.

Opportunities

• Building Brand Loyalty: Sustained support for the LGBTQ+ community can enhance brand loyalty and attract a broader customer base. By demonstrating genuine commitment, companies can build trust and strengthen relationships with consumers.
• Driving Innovation: Embracing diversity and inclusivity can drive innovation and creativity within a company. By fostering an inclusive environment, businesses can tap into diverse perspectives and ideas.
• Attracting Talent: Companies that prioritize diversity and inclusion are more likely to attract top talent. By creating an inclusive workplace, businesses can enhance their reputation as an employer of choice.

Supporting the LGBTQ+ community beyond Pride Month presents both challenges and opportunities for companies. By understanding these dynamics, businesses can navigate potential obstacles and leverage opportunities for growth and positive impact.

How Can Consumers Hold Companies Accountable?

Consumers play a crucial role in holding companies accountable for their support of the LGBTQ+ community beyond Pride Month. By using their purchasing power and influence, consumers can encourage businesses to prioritize genuine and sustained support. Here are some ways consumers can hold companies accountable:

Research and Awareness

Consumers can start by researching and raising awareness of a company's track record on LGBTQ+ issues. This may involve:

• Investigating a company's policies and initiatives related to diversity and inclusion
• Seeking out information on a company's partnerships and advocacy efforts
• Following news and updates on a company's support for LGBTQ+ rights

By staying informed, consumers can make educated decisions about the brands they support.

Supporting Inclusive Brands

Consumers can choose to support brands that demonstrate genuine commitment to LGBTQ+ rights and inclusivity. This may involve:

• Supporting companies with inclusive policies and practices
• Boycotting brands that engage in performative allyship or rainbow-washing
• Amplifying the voices of inclusive brands through social media and word of mouth

By supporting inclusive brands, consumers can encourage companies to prioritize diversity and inclusion.

Engaging with Companies

Consumers can also engage directly with companies to hold them accountable. This may involve:

• Providing feedback and suggestions for improvement
• Participating in surveys and assessments to share their perspectives
• Engaging with companies on social media and other platforms

By engaging with companies, consumers can influence their practices and encourage positive change.

Consumers play a crucial role in holding companies accountable for their support of the LGBTQ+ community beyond Pride Month. By researching, supporting inclusive brands, and engaging with companies, consumers can encourage businesses to prioritize genuine and sustained support.

Future Trends in Corporate Support for LGBTQ+ Rights

The landscape of corporate support for LGBTQ+ rights is continually evolving, driven by changes in societal attitudes, consumer expectations, and regulatory frameworks. As companies strive to demonstrate genuine commitment to diversity and inclusion, several future trends are emerging. Here are some key trends in corporate support for LGBTQ+ rights:

Increased Focus on Intersectionality

As awareness of intersectionality grows, companies are increasingly recognizing the importance of addressing the diverse and interconnected identities within the LGBTQ+ community. This trend involves:

• Implementing initiatives that consider the unique experiences of LGBTQ+ individuals from different backgrounds
• Prioritizing representation and inclusivity across various dimensions of diversity
• Collaborating with intersectional organizations and advocates

By focusing on intersectionality, companies can create more inclusive and equitable environments.

Emphasis on Transparency and Accountability

As consumers demand greater transparency and accountability from businesses, companies are increasingly prioritizing these aspects in their support for LGBTQ+ rights. This trend involves:

• Providing regular updates on diversity and inclusion initiatives and outcomes
• Establishing metrics to measure the impact of their efforts
• Engaging in open dialogue with stakeholders and the community

By prioritizing transparency and accountability, companies can build trust and demonstrate their commitment to ethical and sustainable business practices.

Advancements in Inclusive Technology

Advancements in technology are creating new opportunities for companies to support the LGBTQ+ community. This trend involves:

• Developing inclusive technology solutions that cater to the needs of LGBTQ+ individuals
• Utilizing data and analytics to drive diversity and inclusion initiatives
• Leveraging technology to create more inclusive and accessible environments

By embracing inclusive technology, companies can enhance their efforts to support the LGBTQ+ community.

The future of corporate support for LGBTQ+ rights is characterized by increased focus on intersectionality, transparency, accountability, and advancements in inclusive technology. By embracing these trends, companies can demonstrate genuine commitment to diversity and inclusion and contribute to positive change.

Conclusion

Supporting the LGBTQ+ community beyond Pride Month requires genuine commitment, sustained effort, and strategic action from companies. By prioritizing inclusivity, authenticity, and accountability, businesses can demonstrate their dedication to diversity and inclusion and contribute to positive change. As consumer expectations and societal attitudes continue to evolve, companies have an opportunity to lead by example and drive meaningful progress for LGBTQ+ rights. By embracing the insights and strategies outlined in this article, businesses can navigate the challenges and opportunities of supporting the LGBTQ+ community year-round and build trust and loyalty among consumers and employees alike.

Frequently Asked Questions

What is "rainbow-washing" and why is it problematic?

"Rainbow-washing" refers to the practice of companies using LGBTQ+ symbols and themes for marketing purposes without making genuine commitments to the community. It's problematic because it can be seen as performative allyship, where businesses prioritize profits over real support, leading to mistrust and skepticism among consumers.

How can companies ensure their support for the LGBTQ+ community is genuine?

Companies can ensure genuine support by implementing comprehensive diversity and inclusion policies, engaging in authentic storytelling and representation, supporting LGBTQ+ organizations, and maintaining transparency and accountability in their efforts.

What role do Employee Resource Groups (ERGs) play in supporting LGBTQ+ employees?

ERGs provide a platform for LGBTQ+ employees to connect, share experiences, and advocate for positive change within the organization. They foster a sense of community and belonging, support professional development, and contribute to a more inclusive workplace culture.

How can consumers identify companies that genuinely support LGBTQ+ rights?

Consumers can identify genuine supporters by researching a company's policies, initiatives, and track record on LGBTQ+ issues, seeking out information on their partnerships and advocacy efforts, and evaluating the authenticity of their engagement and representation in marketing materials.

What are some challenges companies face in supporting the LGBTQ+ community year-round?

Challenges include maintaining momentum and engagement beyond Pride Month, building and maintaining trust with the community, and allocating sufficient resources to sustain efforts year-round. Companies must navigate these challenges to demonstrate genuine commitment and support.

How can technology support LGBTQ+ inclusion in the workplace?

Technology can support LGBTQ+ inclusion by offering inclusive solutions that cater to the needs of LGBTQ+ individuals, utilizing data and analytics to drive diversity and inclusion initiatives, and creating more accessible and inclusive digital environments for employees and customers.

For further insights and resources on supporting the LGBTQ+ community, consider visiting GLAAD, a leading organization dedicated to LGBTQ+ advocacy and education.